Research links

M&S

http://www.marketingmagazine.co.uk/article/1310260/marks-spencer-unites-food-fashion-marketing-m-s-ads

http://www.rkcryr.com/#!/about

http://www.dailymail.co.uk/femail/food/article-2748590/ANNE-SHOOTER-THE-SAVVY-SHOPPER-Secrets-M-S-s-irresistible-new-food-ad-Exploding-berries-dancing-egg-tempting-chocolate-treats-ever.html

http://www.thegrocer.co.uk/channels/supermarkets/marks-and-spencer/ms-latest-food-ad-campaign-looks-to-raise-the-bar/371085.article

http://www.ipa.co.uk/Agencies/RKCRY-R

http://www.tvadmusic.co.uk/2014/09/marks-spencer-food-adventures-in-imagination/

Innocent

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=4113

http://www.toasttv.co.uk/tv-commercial-production/?utm_expid=9096729-2.Pr4AGxW2QWyFV3dAux8XgA.0&utm_referrer=http%3A%2F%2Fwww.toasttv.co.uk%2Fwork%2F

http://www.innocentdrinks.co.uk/blog/adverts

Special K

http://adage.com/article/agency-news/leo-burnett-loses-special-k-jwt/299335/

Advert audience

http://www.thinkbox.tv/tvplanning/audience-profiles/

TV FIGURES

http://www.theguardian.com/media/2015/aug/20/the-great-british-bake-off-mary-berry-leak

http://www.theguardian.com/media/2015/oct/08/the-great-british-bake-off-final-nadiya-jamir-hussain-gbbo