Starbucks
This above is a web pop up of Starbucks Christmas hot drinks selection. There is a faded black background with 3 of the products in the right hand side of the frame, all with the green Starbucks logo attached to the red cups, conforming to the famous colour scheme of Christmas. This web pop up is informative for the person browsing the web, as each drink has white text next to it advertising what the product is e.g. honey and almond hot chocolate. By Starbucks applying this text to the advertisement they are adding extra appeal to their products, as the audience will get a slight example of the drinks appearance and the taste of it too, not one or the other. The text on the left side of the frame doesn't stand out much at all with its gold font as this colour doesn't contrast effectively with the black background, however it is still evident in the pop up. The hyperlink underneath the "Here's to Christmas" slogan allows for the audience online to click it and be taken immediately to a page that displays more of Starbucks 'Festive Favourites'. There is also an extra advertisement featured at the bottom of the pop up which is to do with the company. This will entice the audience because they are able to receive rewards and offers as a result of using a Starbucks Card. Another hyperlink has been used underneath this segment, again, to take the viewer to a page where they can join for their Starbucks card. There are many interactive elements in this pop up which are effective elements alongside the attractive photography, all working together to create this successful advertisement.
Beefeater Grill
In this web pop up, the restaurant Beefeater is being advertised. Their logo is located at the top left hand side of the frame, filled with the colours of orange and yellow. These colours are then seen again in the hyperlinks such as "find out more" and "book a table" (in orange) and "find your nearest restaurant" (in yellow). This is therefore inspiring for me, and has suggested that I should perhaps give my colours a theme and keep them consistent in my own pop up. Having the hyperlink "find your nearest restaurant" is an extremely effective attribute in the composition as it is something that makes this pop up appropriate for anyone of any age. The restaurant isn't just based in one area, but multiple locations, appealing to a large audience. In this piece, a "new drinks menu" is being advertised. This font is in bright white and it dominates the photo, as it is placed on top above part of the subject in the frame. The word "new" is in capital letters which allows it to stand out more to the audience. The photograph that they have used looks like a beautiful set outside on top of a bench with a collection of glasses filled to the brim with the vodka from the bottle in the left side of the frame. There is ice in all the glasses with lemons/limes perched on the rims. This photograph appears extremely fresh and fragrant, bringing the life to the audiences senses and engaging with their taste buds.
Pizza Hut
This web pop-up is for Pizza Hut, which is evident from their logo being at the very top of the frame. You would usually associate Pizza Hut with just pizzas, however in this advertisement they are displaying one of their sweet treats that they sell; which has been photographed beautifully. They are advertising chocolate orange cookie dough whilst also showing what you could pair with it to complete the dish; vanilla ice cream. In the text, "chocolate orange" is in orange, as the colour and word hold a relation, whilst the rest is in white font. The "try now" is in white font against an orange shape, again, conforming to the theme of orange. Like the above pop-ups, this one too has a hyperlink which will take the viewer straight to the page where they can order this dessert. The picture that has been used for this advertisement has a flow of orange peel next to a few chunks of chocolate. This is a visual illustration of the ingredients used for the cookie, which adds extra appeal to the picture and encourages the audience to purchase it even more; especially if they're hungry and see this type of photograph on the web.
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