Below I have created a mind map of 9 possible title ideas for the name of my food shop. The majority of these ideas were formed from my imagination, except Locoz which was inspired by Tescos. I then created a list on Word of these ideas that I printed and handed out to the same 40 people that I handed my Advert Questionnaire out too. This meant I would get the opinions from those that I had influence my decisions on my advert.
I then documented people's responses to these shop names and have listed how many preferred what name below.
LB (Light Bite) Groceries: 7
(Deli)sh: 0
Kea: 0
Tuck: 2
Feast: 5
Fresh: 16
Locoz: 4
The Goodstuff: 2
Palate: 4
Nobody voted for the name (Deli)sh or Kea, a minimal amount of people voted for The Goodstuff and Tuck, 4 people voted for Locoz and Palate, and 5 people voted for Feast. LB (Light Bite) Groceries received 7 votes, but the winner of this survey was Fresh, with 16 votes. This will therefore be the name of my shop, allowing me to begin developing my shop logo.
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