Target Audience

Intended Audience

My intended audience for my advert is most certainly mature adults and onwards. As my commercial is based around food/meals/tasty snacks, it is mainly aiming at people who cook and enjoy indulging in sweet treats along with parents who have children that crave to find good food for good money. Rather than feeding their children chicken nuggets, McDonalds and hot dogs all of the time, they may want to invest in healthy snacks "this Summer" - as I will be basing one of my adverts around the season Summer. Even though my advert will attract adults, I am also making it child friendly - as some of the food I shoot will be appealing for younger children - even though it will most likely be their parents who buy it. I may add a few illustrations throughout the video conveying the prices of some of the products and at the end - as this would be a fun feature for kids. My sponsorship may have to feature some comedy, as this is what all of the sponsorships that I've looked at have included. Plus, everyone enjoys a bit of comedy - this isn't age restricted. 

How I intend to appeal to my audience

For the ancillary tasks, I intend to appeal to my audience by capturing an attractive photograph of the products for my web pop-up and applying a hyperlink that engrosses my audience. I won't bother with applying an illustration to my web pop-up because children won't have as much access to the Internet as they would a sponsorship. With my sponsorship, I am most certainly going to attempt to apply comical elements, as this has been a common and popular features in the sponsorships sequences I've studied.

Advert aim and how it's achieved

Food adverts have the main aim of making their food appear visually pleasing and appetising, therefore shoot it in a glamorous method, sometimes fast paced and others slow paced. I will achieve this by making sure the majority of my advert is shot with the high key lighting set up, as this will bring out the beauty and bright appearance of fun Summer food. I haven't thought much about my sec on advert because I am torn  between two ideas, however the high key lighting set up will remain consistent in both adverts as I believe this will be the most appealing technique for filming attractive food.

Dreams beds sponsorship sequence for Christmas On Pick:

Starbucks web pop-up