Textual Analysis - Sponsorship

Dominos - Sponsors Red or Black

This is an old sponsorship of Dominos pizza for the TV show Red or Black, which runs for 14 seconds; the typical length of a sponsorship. The sponsorship begins with a fast zoom into a pepperoni pizza alongside a narrator who admits "there's a lot riding on this" with a nervous tone in her voice. The clip has been edited in a way that it looks like the narrator is gazing deep into the soul of the pizzas as the zoom is fast paced and intense. The pizzas are all situated on top of a black backdrop allowing them to stand out with their vibrant toppings colours. The narrator is trying to choose between two different pizzas with different toppings, which matches the show that they're sponsoring as the different plates are also red and black; again corresponding with the show. Quick cuts separate the two pizzas that the narrator is choosing from until another pizza comes into play, taking charge and holding the most appeal for the narrator. This third pizza slid into the frame from the right hand side, which contrasts with the previous two pizzas being zoomed into. In this sponsorship, it has taken on the theme of the show being sponsored, and it has a large element of humour involved with it which makes it easy to watch before a show instead of making someone perhaps feel uncomfortable.

Dreams Beds - Sponsors Christmas on Pick

This video consists of four different advertisements of Dreams beds sponsoring Christmas on pick. It has been specifically made to represent the Christmas season, again, relating with the show being sponsored. Their is a man who is the protagonist of the sponsorship, dressed in a Christmas jumper with a red cooking apron on whilst he's prepping the vegetables for the Christmas dinner. He is conveyed in a very tired light, with droopy eyes and slouching lips whilst his head nods forward continuously from tiredness. His costume is extremely humorous as it's stereotypical for men to be less excited by Christmas than women, yet here he is in full festive spirit doing the dinner. At least, that's the case until his head falls into the ingredients and he cosies up in the collection of veg, mistaking them for a bed as good as Dreams. The narrator sounds proud and confident with her statement "someone's looking tired" whilst the mans head nods. She then simply and calmly states "Dreams, sponsors Christmas on pick" completely not phased by the mans head falling into the veg. This tone of her voice conveys how she knows Dreams beds are the best source of comfort for a person who is completely whacked out and shattered, and should be what the man is cosied up in instead of vegetables. The other few sponsorships are follow ons of the man cuddling the veg and burying his head further into the pile, not baffled at all by what he's actually sleeping on.

Fruit-Tella - Sponsors Odd One In

This is a Fruit-Tella sponsorship played before the show Odd One in. The beginning of the sponsorship has the same theme tune as the one that's featured in the TV show, which means that Fruit-Tella have interpreted this show in their own way, during 15 seconds. This brand have also added their name Fruit-Tella into the question that the show uses "Can you Fruit-Tella the Odd One in?" which is an extra creative attribute of the sponsorship. A spotlight was shone down onto the Fruit-Tella packets that are standing up and wobbling around on their own as if they are real people. The spotlight spent a couple of seconds on each packet whilst the narrator eagerly states the names of the contestants up for becoming the Odd One In - juicy number one, mouthwatering number two, lip smacking number three and delicious number four. The words used to describe the chewy sweets are playing with the audiences senses and acting as the names of the tubes. The camera pans to an Elvis Presley version of a Fruit-Tella with adds yet another element of humour to the sponsorship. The Fruit-Tella sweets have been advertised in a very happy and positive colourful way which is reinforced by the vibrant colours of the sponsorship.