FOOD TYPES
After deciding to base my first advert on summer, I have stuck to this theme and will be filming foods that relate to the season of summer, literally, and metaphorically. By metaphorically I mean by looking at colour. Colourful food and colourful sweet treats can be associated with the Summer season because they are vibrant, which represents the positive season perfectly. I will then be situating my second advert around the theme of Christmas, taking on a new technical approach different to my first advert.
1st Advert
For the food in my Summer advert, I would like to shoot:
Ice creams (in cones and in bowls), salads, cherries, strawberries, apples, raspberries, hundreds and thousands, rainbow belts, skittles, cakes (cupcakes, muffins, battenbergs etc), carrot sticks, dips, cucumbers, pork pies, watermelon, hot dogs, donuts, lemons, limes, ice cubes, bread sticks, cheese and pineapple sticks and chocolate cake etc.
Ice creams (in cones and in bowls), salads, cherries, strawberries, apples, raspberries, hundreds and thousands, rainbow belts, skittles, cakes (cupcakes, muffins, battenbergs etc), carrot sticks, dips, cucumbers, pork pies, watermelon, hot dogs, donuts, lemons, limes, ice cubes, bread sticks, cheese and pineapple sticks and chocolate cake etc.
For the drinks in my Summer advert, I would like to shoot:
Water, blackcurrant juice, orange juice, smoothies (strawberry, kiwi), lemonade and cola etc.
For my Web Pop-Up, I will be creating it based on a summer range in my store. This will be vibrant and immediately appealing to a person browsing the internet during the summer season. I will be using a variety of the products that I advertise in this first advert in order for the web pop-up to have relevance linked to my TV advert they may come across aswell. Keeping themes and products consistent in all forms of advertising means that the consumer will know exactly what it is that they're looking at when watching an advert if they'd previously seen the web pop-up and vice versa.
Water, blackcurrant juice, orange juice, smoothies (strawberry, kiwi), lemonade and cola etc.
For my Web Pop-Up, I will be creating it based on a summer range in my store. This will be vibrant and immediately appealing to a person browsing the internet during the summer season. I will be using a variety of the products that I advertise in this first advert in order for the web pop-up to have relevance linked to my TV advert they may come across aswell. Keeping themes and products consistent in all forms of advertising means that the consumer will know exactly what it is that they're looking at when watching an advert if they'd previously seen the web pop-up and vice versa.
I will also be basing my sponsorship on the summer range in my store as this will again, be vibrant and appealing to consumers, enticing them into my store.
In my second advert, I am again advertising food from my store, this time just food, with a Christmas theme. I want my store to bring out a Christmas range and advertise this specifically to the audience.
For the food and drink in my Christmas advert, I would like to shoot:
Marshmallows, mince pies, candy canes, chocolate boxes, cookies, shortbread, cinnamon sticks, hot chocolates, milk, cupcakes etc.
I will also be creating my own cute Christmas styled treats such as the strawberry santas and the Christmas cookies as shown above in the collage.
I will also be attempting to film a process (as performed in the Carnation advert) where I have someone decorating the top of a chocolate or sponge cake all Christmassy. I will use a birds eye point of view shot from the top of the cake to film looking down on it and speed up the process whilst mashing together individual close up shots of the food/ingredients being used when I begin editing.
LIGHTING
Throughout the whole duration of both of my adverts, I will be attempting to use the technique high key lighting. I will be doing this because it has been extremely successful in the advert for Fage yoghurt and the advert for Special K. When the individual product was being shot, the bright lighting corresponding with the white background allowed the bright vibrant colours of the food to stand out and make an impact on the audience. The brighter the lighting, the better quality I will be able to film my food in. I also feel that the brighter the lighting is, the more positive the mood of the advert is.
PROPS
For props, I will be looking to create set ups in a studio/at home where a set looks natural rather than purposely made for a studio. Therefore props are important in my adverts. If I am shooting a couple of glasses containing a strawberry smoothie, then I will sprinkle a few slices of strawberries around the glass. I may also fill an appealing vintage bowl with strawberries to sit in the background of the frame. I may also use a red and white checked kitchen towel to place the glasses on, These props will allow the set to look a lot more natural and complete, which is the aim I am hoping to achieve in my media product. Other props that I'll use is straws to sit in the background of drinks, a stack of plates to sit in the background of a slice of cake on a dish. I will use different cloths in the shots and definitely add ingredients into the frame as this is the finishing touch of the composition in my opinion.
For the props in my Christmas advert, I want to create a set that involves Christmas decorations. It is likely that I will perhaps use tinsel/holly to sprinkle around a table or have Christmas confetti falling down with icing sugar when being sprinkled over a cake. It will give the advert that Christmas feel which is what I need to convey through my advertisement.
SETTING
For the setting in my shoots, I will be filming some at home and some in the studio. What I film at home will be the Carnation inspired segment where I film the process of a cake being decorated, fast paced. In the studio is where I will film close ups of tasty food and drink products in order to get the perfect lighting and the most detailed image of the food.
SHOT TYPES
In the adverts that I have looked at and studied so far in the duration of this unit, don't seem to have involved such complicated shots. The Lurpak advert in my opinion had the most creative and outgoing shots involved because there was so many point of view perspecives on food items that you wouldn't expect to see through a point of view shot.
The shots in the M&S advert were simple as it's the food in the frame that does all the talking with its acrobatics and spins and falling sprinkles etc. In the Nutella advert, when the food is being filmed, the shot types again aren't that complicated. Having taken all of this into consideration, I have come to the conclusion that I will be mixing up my shot types in my advert, but not exploring too many as there is only so many shots I can use to film food, as there are no actors or actresses involved in my media product, resulting in there being a lack of opportunity to include a two shot, long shot, medium shot or reaction shot (all that involve people).
I have listed below the shots that I will be using:
Master shot (to refer back to a setting after being cut to a close up perhaps)Establishing shot (to establish a table set up/picnin set up)
Close up (of most of the food I film)
Extreme close up (of a lemon being placed onto the side of a glass for example)
Pan (of any type of product, most likely a cake)
Tilt (of a glass filled to the top with a drink and snazzy straw)
Match on Action (having a maste shot of confetti falling onto a table cut to a birds eye shot of the same confetti falling down in sync)
I will also be using the technique stop motion in my media products as this is a very popular techniquse used in both the M&S adverts and the Carnation advert - which are my two main influences for my own productions. This will add that creative flavour to my work which will pair perfectly with the interesting combination of food that I film.
All of the above is completely relevant to my ancillary tasks aswell. I will use the same lighting and props and setting, and stop motion will be the technique that I use in the majority of my sponsorship. I'll mix this up a little with close ups aswell.
PROPS
For props, I will be looking to create set ups in a studio/at home where a set looks natural rather than purposely made for a studio. Therefore props are important in my adverts. If I am shooting a couple of glasses containing a strawberry smoothie, then I will sprinkle a few slices of strawberries around the glass. I may also fill an appealing vintage bowl with strawberries to sit in the background of the frame. I may also use a red and white checked kitchen towel to place the glasses on, These props will allow the set to look a lot more natural and complete, which is the aim I am hoping to achieve in my media product. Other props that I'll use is straws to sit in the background of drinks, a stack of plates to sit in the background of a slice of cake on a dish. I will use different cloths in the shots and definitely add ingredients into the frame as this is the finishing touch of the composition in my opinion.
For the props in my Christmas advert, I want to create a set that involves Christmas decorations. It is likely that I will perhaps use tinsel/holly to sprinkle around a table or have Christmas confetti falling down with icing sugar when being sprinkled over a cake. It will give the advert that Christmas feel which is what I need to convey through my advertisement.
SETTING
For the setting in my shoots, I will be filming some at home and some in the studio. What I film at home will be the Carnation inspired segment where I film the process of a cake being decorated, fast paced. In the studio is where I will film close ups of tasty food and drink products in order to get the perfect lighting and the most detailed image of the food.
SHOT TYPES
In the adverts that I have looked at and studied so far in the duration of this unit, don't seem to have involved such complicated shots. The Lurpak advert in my opinion had the most creative and outgoing shots involved because there was so many point of view perspecives on food items that you wouldn't expect to see through a point of view shot.
The shots in the M&S advert were simple as it's the food in the frame that does all the talking with its acrobatics and spins and falling sprinkles etc. In the Nutella advert, when the food is being filmed, the shot types again aren't that complicated. Having taken all of this into consideration, I have come to the conclusion that I will be mixing up my shot types in my advert, but not exploring too many as there is only so many shots I can use to film food, as there are no actors or actresses involved in my media product, resulting in there being a lack of opportunity to include a two shot, long shot, medium shot or reaction shot (all that involve people).
I have listed below the shots that I will be using:
Master shot (to refer back to a setting after being cut to a close up perhaps)Establishing shot (to establish a table set up/picnin set up)
Close up (of most of the food I film)
Extreme close up (of a lemon being placed onto the side of a glass for example)
Pan (of any type of product, most likely a cake)
Tilt (of a glass filled to the top with a drink and snazzy straw)
Match on Action (having a maste shot of confetti falling onto a table cut to a birds eye shot of the same confetti falling down in sync)
I will also be using the technique stop motion in my media products as this is a very popular techniquse used in both the M&S adverts and the Carnation advert - which are my two main influences for my own productions. This will add that creative flavour to my work which will pair perfectly with the interesting combination of food that I film.
All of the above is completely relevant to my ancillary tasks aswell. I will use the same lighting and props and setting, and stop motion will be the technique that I use in the majority of my sponsorship. I'll mix this up a little with close ups aswell.
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