Sponsorship

Evaluation

I had intended to create a sponsorship to link to my first advert (summer) and my web pop-up as this is the season that is closest, and therefore the one that I wanted to focus on in my work. I used the stop motion technique in this sequence again, which worked extremely well - more so than the stop motion in my adverts as my tripod was more stable inbetween each shot I captured. The speed of each picture during the transitions was successful as it was in time with the beat of the sound track I used - the same one that I used in my first advert to connect these two together. I also used the luma curve to brighten the whole sponsorship, as this emphasises the bright colours found in the fruits and veg. As the background is already white, the luma curve only exaggerated this further to make the overall sponsorship stand out. The sequence of this advert from ingredients, to prep, to mixing and to pouring was a successful decision when planning the filming stage of this ancillary task as it shows the start to finish recipe for a healthy smoothie/juice, which the audience can refer back to if they planned to create this beverage themselves.