How effective is the combination of your main product and ancillary tasks?

For this course, I have created two adverts, a web pop up and a sponsorship sequence. These were all based around my food store Fresh, which sells food products specific to a certain season e.g. I filmed a Summer advert and a Christmas advert. The combination of my main product and my ancillary tasks is effective for many reasons:

(essay below if unable to read from the mindmap)

Firstly, white is a colour that I have employed into the frame of every task. I created an infinity curve with an A1 sheet of paper where I filmed my adverts and sponsorship. This colour has the connotation of fresh, which links to the name of my store, resulting in me using it in every task. By using this white background, I have allowed for each subject I shoot to stand out, emerging from the frame and attracting the audience. 

The products I've shot have revolved around bright and saturated colours, which contrasts with the white background and makes them more attractive and visible to the viewer, enticing them to perhaps purchase food/drinks from my store. I used saturated colours in my main product and ancillary tasks because I intended for the food and drink to pop, specifically the products featured in my Summer advert.

As Summer is a season where the sun officially comes out and people get together with a BBQ or a picnic, I aimed for the products I've advertised to link to this idea, as my store is centered around snacks and food items/drinks to get you ready for the season.

Colours associated with Summer are bright and bold, which is the aim I was going for in each task, allowing the colours and food to speak for themselves with the need for a narrator or text. 

I created my web pop-up based off of my first advert, which is the summer one. I decided to do it this way because stores don't create web pop-ups that present the food they sell all year round, and summer is the season that's closest, therefore more appropriate.

I have combined this advert with my web pop-up effectively as I have used the shots I filmed in this advert and merged them into a web pop-up. I had captured stills of some of the products I filmed, along with using the technique stop motion, collecting a variety of different photographs along the way. I used Photoshop to cut and paste certain products into one frame.

The products I used were the carrot and cucumber sticks, orange juice, and cupcake cases. I used these three items because these represent the sort of items my store sells, such as healthy snacks, fresh juices and items of confectionery. 

The logo that I created features my shop name, which is also found in my main product and ancillary tasks. A few green animated leaves and circles are featured in my logo to link to the other food stores such as Waitrose, ASDA and Wholefoods. These stores created adverts and sponsorships featuring their logo, which is why I decided to do the same.

By having my logo feature in everything that's advertising my store, it will allow the audience to link everything together. If they see the adverts on TV, they won't need to see it again as there will be a web pop-up online, which will inform them it's the same advert they saw earlier because the colours are the same and the logo is also evident.

The 25% discount featured in my main product and ancillary tasks is also something that combines these together, as the audience are always being reminded of the great deal they're getting if they order at my store.