Ancillary task - Web pop-up

Evaluation

I created this web pop-up using Photoshop. I was referring to my skeleton layout that I created months ago, as this had such positive feedback, to ensure that what I used as the final outcome was meeting the criteria that my target audience found so appealing. The main attraction in this web pop-up is most certainly the colours, which I have deliberately portrayed as highly saturated and bright. This has the connotation of Summer which is exactly what the carrots, cucumbers, cupcake cases and orange juice represents at my store. I was extremely satisfied with the layout of this pop-up because it is neat, tidy and well composed. I used stills from my first advert and cut and pasted certain products into one frame to form this collection of products from my commercial. By doing this, I have thoroughly linked this web pop-up to my first advert, making it easier for my audience to connect the store together when they see either one of these advertisements methods. I used clear curvy font for the text at the top of the frame as this links to the font that I have in my logo. The 25% is in bold, with a 3D outline, to emphasise it in the composition - as this is one of the most important features in the advertisement in order to entice my audience. The font in the oval shape is different, and in caps, to separate this from the rest of the features in the frame. As the audience would be attracted to this pop-up, the next step for them would be to know where to shop. The oval is a link for the customers to find their nearest store, making it simple for them to go from seeing this online to purchasing the products Fresh sell. I included a sentence that rhymes - The food store to look out for - followed by an interesting and unique slogan below - Summer snacks, Summer deals, Summer ready - which, when paired together, makes a fascinating selling point. The logo is found in the bottom left hand side of the frame to make the connection between this, my sponsorship and my two adverts clear. Overall, I am pleased with the outcome of this web pop-up, as I believe it fulfills all requirements that a typical web pop-up require, after much research on existing web pop-ups.