Below I have created Story Boards conveying what I intend to film in each shot of my two adverts. The majority of the shots will last for around 2 seconds, maybe some of them 1, and they will be fast paced so that my adverts are snappy and filled with action and creative content. My adverts will be filmed in step by step processes. For example, if I'm advertising some cakes, I won't just film these. I will film the process of whisking the mixture, prepping the ingredients and also the props e.g. cupcake cases. This will make my advert more interesting and also advertise a broader range. Rather than just displaying the product to my audience, I can also display the ingredients they may want to use if they bake their own cakes (or just buy 'my shop' cakes).
Advert 1
Advert 2
Very good, by now you should be in a position to show your progression wrt to the shoots that you have done already…You need to post the shoots onto your blog even if the film is not complete and highlight the edit changes required to develop a good final production… This will enable you to evaluate the lighting and the flow of the animations… If you do this you can then identify whether certain aspects of your advertisement work or need to be modified…
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