I will also be making sure to have a first-aid kit on sight in order to mend any injuries if they happen.
Monday, 14 December 2015
Wednesday, 9 December 2015
Treatment
Advert 1
Throughout my first advert, this will include a great portion of quick cuts in order to keep the audience entertained and attracted to my advert. I want to avoid having the consumer become bored at my advert so I will have each clip consist of just 2 seconds maximum. As my advert is focused around food and drink, it is important for me to advertise a large variety of food and drink items. I won't just film a few attractive dishes, I will film the ingredients to those dishes and then the dishes as a whole which will allow me to advertise a greater amount of products to my audience. The first few shots will be of ingredients being cut up in the frame. These will be portrayed through a close up. I'll be slicing up a banana, a strawberry and shaking cherries in a colander under the sink. This will then be followed by the ingredients placed around a glass, using the technique stop motion to make the fruits disappear one by one and then appear in the glass. The ingredients in the glass will cut to the smoothie mixture in the glass accompanied by a mixing sound effect, as if the fruits had just been blended together. I will film a close up of a few orange slices followed by a tilt of a glass being filled up with orange juice then an extreme close up of an orange being propped on top of the glass rim. This ingredient to outcome process will be a consistent way that I film the majority of my first advert because it is the one that the M&S commercial has influenced the most. In my Shoot List for Advert 1 is where I have listed the different shots that I will be performing in this advert along with the types of food I will be filming. The soundtrack that I am looking to include in this first advert is an upbeat one with a lot of different happy tones that I can link with the footage. For example, I want a fruit to be sliced in time with a beat, similar to the way M&S do it. If this proves to be more of a challenge than I anticipated, then I will simply just find a soundtrack that suits the Summer feel of my commercial, not worrying too much with the beats being in time with the footage. I will conclude the advert with my logo appearing on the screen through a zoom in to out along with my slogan "Embrace the Taste".
Advert 2
With my second advert, there will be a lot of elements that I explore in the first one that I will repeat in the second one. For example, both adverts are going to be advertising food, of different ranges. The first one is advertising a Summer range and this second one is advertising a Christmas range. I will film fast paced shots of ingredients to Christmas baking and then have the outcome of the ingredients shot through a pan and a zoom perhaps. For example, I will film a close up of marshmallows being poured into a bowl, followed by toothpick sticks being poured out onto a breadboard, two close up shots of orange and black icing and then a birds eye shot of strawberry laces piling on top of each other through the technique stop motion. After filming all of these ingredients, I will shoot the outcome, which is snowmen on sticks. This is a tasty Christmas treat that my food store has brought into the festive range and is now advertising to the public to attract an audience. By portraying shots of ingredients and then shots of Christmas treats, my audience will be drawn into the fact they could make exactly the same treat themselves, through my step by step style advert. I will do the same with Strawberry Santa's, where I film a close up of strawberries being sliced and whipped cream being squirted into the formation of a mountain. In my Shoot List for Advert 2 is where I have listed the different shots that I will be performing in this advert along with the types of food I will be filming. There won't be much camera movement featured in my adverts because I want the food in the frame to do the talking. The music track that I'll be using in this advert will be one off of the site Incompetech.com which should have a Christmas jingle that I can play over the top of the same music I use in my first advert. I want the music to remain similar in both adverts as this will connect the two of them together, even when they're not being aired on TV/online etc. together. Also, in this advert, I want to film a longer stop motion piece. Where I have a festive cake being decorated from a birds eye view point. This will allow me to explore the technique further in one of my commercials. I will conclude the advert with my logo appearing on the screen through a zoom in to out along with my slogan "Embrace the Taste". Both of my adverts are being filmed in a studio in order for me to achieve that high quality appearance to my products. I don't want to film food products in my adverts and have them struggle to stand out against other props in the frame such as a Kitchen background with different coloured pots. All focus needs to be on the food in which I am advertising.
Advert 2
With my second advert, there will be a lot of elements that I explore in the first one that I will repeat in the second one. For example, both adverts are going to be advertising food, of different ranges. The first one is advertising a Summer range and this second one is advertising a Christmas range. I will film fast paced shots of ingredients to Christmas baking and then have the outcome of the ingredients shot through a pan and a zoom perhaps. For example, I will film a close up of marshmallows being poured into a bowl, followed by toothpick sticks being poured out onto a breadboard, two close up shots of orange and black icing and then a birds eye shot of strawberry laces piling on top of each other through the technique stop motion. After filming all of these ingredients, I will shoot the outcome, which is snowmen on sticks. This is a tasty Christmas treat that my food store has brought into the festive range and is now advertising to the public to attract an audience. By portraying shots of ingredients and then shots of Christmas treats, my audience will be drawn into the fact they could make exactly the same treat themselves, through my step by step style advert. I will do the same with Strawberry Santa's, where I film a close up of strawberries being sliced and whipped cream being squirted into the formation of a mountain. In my Shoot List for Advert 2 is where I have listed the different shots that I will be performing in this advert along with the types of food I will be filming. There won't be much camera movement featured in my adverts because I want the food in the frame to do the talking. The music track that I'll be using in this advert will be one off of the site Incompetech.com which should have a Christmas jingle that I can play over the top of the same music I use in my first advert. I want the music to remain similar in both adverts as this will connect the two of them together, even when they're not being aired on TV/online etc. together. Also, in this advert, I want to film a longer stop motion piece. Where I have a festive cake being decorated from a birds eye view point. This will allow me to explore the technique further in one of my commercials. I will conclude the advert with my logo appearing on the screen through a zoom in to out along with my slogan "Embrace the Taste". Both of my adverts are being filmed in a studio in order for me to achieve that high quality appearance to my products. I don't want to film food products in my adverts and have them struggle to stand out against other props in the frame such as a Kitchen background with different coloured pots. All focus needs to be on the food in which I am advertising.
Monday, 7 December 2015
Thursday, 3 December 2015
Site Plans - Main task and ancillary tasks
Below are two site plans of my studio set up. I have used images to create the set ups that I'll be reinterpreting in real life when it comes to filming my two media products. I have mentioned what it is in the site plan along with the role the equipment has to play. When it comes to me setting up for my shoot, I can refer back to this post to have my memory refreshed on how it is I'll need to set the studios up with and what I intend to use on the site.
Both of these set ups are similar, except for the use of one or two soft boxes. I have created two site plans to experiment with the best lighting. In photography, the top set up was the most effective, however in media, the bottom set up was the most effective. I will need to use both, as I am using the technique stop motion in my advert which requires photographs. Set up 1 is the most effective for photography because the light with the snoot creates a slight shadow infront of the product which is appealing in advertising photography. Set up 2 is the most effective for filming because you are unable to use a flash like you are in photography, so lighting up more of the subject in the frame means that you nearly get the same effect as you would if you were to capture a photograph with a flash.
For my Ancillary Tasks (Web Pop-Up and TV Sponsorship) I will also use the same below set ups. I will be using set up 1 for my web pop up as this is the most appropriate for photography, and I will use set up 2 for my sponsorship as this is the most appropriate for filming.
Studio Set Up 1
Studio Set Up 2
Wednesday, 2 December 2015
Story Boards
Below I have created Story Boards conveying what I intend to film in each shot of my two adverts. The majority of the shots will last for around 2 seconds, maybe some of them 1, and they will be fast paced so that my adverts are snappy and filled with action and creative content. My adverts will be filmed in step by step processes. For example, if I'm advertising some cakes, I won't just film these. I will film the process of whisking the mixture, prepping the ingredients and also the props e.g. cupcake cases. This will make my advert more interesting and also advertise a broader range. Rather than just displaying the product to my audience, I can also display the ingredients they may want to use if they bake their own cakes (or just buy 'my shop' cakes).
Advert 1
Advert 2
Skeleton Layout - Anicillary Tasks
Web Pop-Up
Below I sketched out a template for my potential web pop-up. I then created a mock up online, designing the layout and including temporary online images to convey where my images will be going. I showed this skeleton layout to the same 40 people I handed out my previous questionnaires too, and 37 out of the 40 said that they approved of this design. I therefore decided that it wouldn't be necessary to create a second idea as an alternative when the first one had such high positive reviews.
Below I sketched out a template for my potential web pop-up. I then created a mock up online, designing the layout and including temporary online images to convey where my images will be going. I showed this skeleton layout to the same 40 people I handed out my previous questionnaires too, and 37 out of the 40 said that they approved of this design. I therefore decided that it wouldn't be necessary to create a second idea as an alternative when the first one had such high positive reviews.
Tuesday, 1 December 2015
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