0:00 - 0:01 - A master shot is the first thing that the audience are introduced to with this Schwartz advert. This master shot involves a group of hessian sacks in the shape of a circle, spaced out evenly around a machine sat on a kitchen top in the middle of the circle formation.
0:01 - 0:03 - This next shot moves over the sacks from an angle, conveying the contents to the audience as being filled with herbs and spices and garlic etc. The colours are all of a wide variation which makes this shot visually pleasing.
0:03 - 0:06 - Up until this point the commercial had been silent and innocent, until sound effects begin to erupt and close up shots of scales and a cooker begin to appear on the screen through quick cuts. The sound effects add drama to the scenes to illustrate a turning point in the advert, as they consist of a screwdriver spinning, a heated hob firing up and a big dong.
0:06 - 0:07 - An establishing shot captures the table that the audience saw in the beginning, in a closer proximity to the lens, allowing them to witness a kitchen set up consisting of a hob and a pan, sliced ingredients such as tomatoes and onions with a mechanical machine acting as a robot grabbing hold of a shot pot with dark brown contents. It positions the shot above the pan and begins to pour.
0:08 - 0:09 - The shot cuts to a close up of the shot pot continuing on from the previous clip, As the contents falls out, the camera tilts down with it. So far the camera movement has been appropriate and creative, switching from an assortment of shots and allowing the audience to follow the lead of whatever action has so far occurred in the advert. There has been no music up until now.
0:10 - 0:12 - The camera stops it's tilt and settles at the bottom of the pan where the frame consists of a close up of the poured contents, splashing out slowly into the pan and making the sound of one piano key being pressed. This piano key is the first sound track inserted in the advert.
0:12 - 0:24 - The footage cuts back to the beginning master shop where a hessian sack has just erupted from behind the kitchen counter. A green substance emerges from the sack and floats up into the air in slow motion, as another piano key chimes through the air. The green substance disappears in the top of the frame as another sack erupts, this time with a brown substance, again in tune with a piano key. It is almost like the sacks are behind each chime, as though they are the piano, and each time one explodes, a key is pressed. The deeper the chime, the more substance erupts. The higher the chime, the less substance erupts. Ingredients and spices and herbs are continuing to float up in the air in time with the piano sounds, continuing on for 12 seconds. That slow paced master shot created a settlement in the audience after watching the beginning of the advert be so fast paced and feature many quick cuts.
0:24 - 0:26 - A point of view shot from the floor in between some sacks is looking up out above the sacks at red, yellow and green substances powdering out from their holders into the air as piano keys continue to play. This shot makes it look like someone so small is looking up at the action through the hessian sacks, creating a dramatic effect resulting in the footage having a big impact on the viewers.
0:27 - 0:29 - An extreme close up of a herb rising up into the air is shot whilst the rest is blurred out. The tilt follows this herb until it collides with a touch of the yellow powder and a sheet of mint.
0:30 - 0:33 - The slow paced action takes a halt as the next scene features a faster and deeper piano tune making chimes so quick down the piano that the hessian sacks all explode one after another in sync with the soundtrack. This process starts from the back of the group all the way to the front, where the sacks are closer to the camera and therefore create a 3D effect, as though the powders are about to explode in front of the audience.
0:33 - 0:34 - A birds eye view from the top of the room that the sacks and kitchen top is situated in illustrates all of the contents and continues on from the previous shot of explosions. The eruptions continue in this shot, taking over more and more sacks as the outbreaks travel further.
0:34 - 0:37 - Garlic clovers collide with each other in the air, creating a high pitched ding on the piano, which cuts to another birds eye shot looking directly down onto the kitchen work top instead, all of the powders and substances evidently sprinkling up towards the camera.
0:38 - 0:40 - Another close up shot, this time of powders, is filmed to convey a different perspective of the advert and keep the imagination and creativity of the already inventive commercial alive. Red and yellow powders embrace in the air against a dark black backdrop to allow their vibrant colours to stand out.
0:40 - 0:45 - A shot from the right angle of the set up illustrates another creative angle of more exploding hessian sacks whilst the red and yellow powder from the previous shot is still up in the air. This technique conveys continuity which is important in an advert like this one because it would otherwise appear as just a jumbled up mess. Instead of just one sack erupting alone, three sacks erupted together twice in this shot which would correspond effectively with the harsher and louder piano tones that were beginning to come into play.
0:46 - 0:53 - We return to the beginning establishing shot again, this time illustrating even more explosive sacks all erupting one after another as the piano livens up and speeds up. This could be the grand finale of a dramatic performance that is Schwartz. A high pitched piano key concludes the performance, swiftly followed by one last deep press of a piano key, where the front sacks exploded in sync with each other.
0:54 - 0:57 - The first appearance of typography appeared after the ending of the piano tune, in the middle of the frame, through a fade. It reads "unleash flavour" which would most definitely explain the constant explosive spices and herbs and garlic that the audience would have just experience.
0:58 - 1:00 - The slogan "unleash flavour" quickly fades away, to then be replaced by a picture of a Schwartz shot packet with the words "flavour shots" underneath, and the Schwartz logo beneath that, all whilst having the previous explosive master shot blurred out as the backdrop.
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